Amazon is Preparing For a Sale This Month to Counteract Pandemic Slump
It’s looking like Amazon will have to push back Prime Day this year, but that doesn’t there wont be other sales in the meantime. CNBC reports that it has seen a document that outlines plans for a “summer sale,” named “Biggest Sale in the Sky,” that will be used to “jump-start” the online retailers sales that have drastically dropped since the start of the COVID-19 pandemic. Its a fashion-oriented campaign that will supposedly start on June 22nd and last for around 7 to 10 days. Discounts involved are reported to be on the order of 30 percent.
If the report turns out to be true, this wouldn’t be an all-inclusive sale that covers every category. It would be a targeted response to hardships that sellers have gone through since the COVID-19 pandemic. In the United States, Amazon has prioritized essential products like personal care, food, and certain technologies during the outbreak. While very helpful, this practice has left some Amazon sellers frustrated. Now that things are settling down, though, sellers are eager to make up for losses, and a sale like this would theoretically reinvigorate demand.
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