Published on June 1, 2017
Creativity Happens with PIXMA
Can a printer inspire a creative movement?
That was the undergirding concept of the new PIXMA TVC. The idea gave new life to what is usually viewed as a prosaic, functional piece of office or home equipment.
The television commercial made printing easy, fun and even a little sexy. Shot completely in Budapest, we showed people from all walks of life using the multi-innovative features of the PIXMA printers to express their individuality and creativity, turning an unsightly abandoned building into a work of art.
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