Google has re-branded its productivity tools in an bid to better cater to individuals who work from home. G Suite, which is itself formerly called Google Apps, is being rechristened again as Google Workspace. It’s got a new logo and branding but that’s about it. Yep. The idea is to make it clear to basic people that this is a place you can go to get your work done.
Google Workspace is a full rebrand
Gmail, along with everything else, is getting a new logo. In the Google Workspaces rebrand, the familiar Gmail envelope is being exchanged for a colorful M. The logo shift represents the changes that were made to the service earlier this year. Video conversations and real-time chat were incorporated. Also, Mountain View is highlighting the improvement of collaboration it’s platform’s collaboration tools.
Google is trying to land itself a few steps ahead of the competition. Services like Zoom, Slack, Microsoft Teams, and even Facebook are competing with Google on this level. So, Google will integrate Meet’s video conferencing right into Docs, Sheets and Slides. This is so you have fewer reasons to switch platforms.
Sometimes companies have to do things like this to spice it up a bit. Even when nothing changes under the hood and no features are added, changing the logo graphics can help drive adoption. It makes sense, because people tend to forget what tools they have available. Gmail has been around for a long time, now. At this point, it’s 10 years old. A rebranding can do it (and its associated tools) some justice.