Google is bringing Web Stories, which used to be called AMP Stories), to its ‘Discover’ tab in the iOS and Android app. The new format is intended to show off more visual content.
Changes Are Coming With Web Stories
Before now, Web Stories mostly showed up in search results. Mostly just on the mobile web. People in Brazil, US, and India who use the app will now see them at the top Discover tab.
Web Stories are a lot like ‘stories’ on popular social media platforms. Google says when you tap on one, it starts ‘an experience that’s full-screen and immersive.’ Also, you can tap to the next page or just swipe over to another story.
Several publishers have been making Web Stories for sometime now. Anyone can create them. Also, there’s a WordPress plugin to the process simple.
It’s always nice to see a major company like Google switch things up a bit. It’s an effort to modernize. The ongoing COVID-19 pandemic has really changed things on a lot of levels. This effort by Google is going to more evenly distribute the visibility of optimized content. Of course, there are some people that won’t be happy that things are changing. There are always those people, any time a change occurs. Google is the undisputed leader in its category. They are the titans of search, so, what they say goes. This new Web Stories feature will be a welcome change for most people, though. Especially for those that take the time to make AMP-optimized content. AMP stands for ‘Accelerated Mobile Pages’, and it’s used to speed up the web. AMP also drastically improves the user experience by reducing load times and eliminating a lot of the distractions that are usually present on web-pages. Kudos to Google for making this happen.