Video is a powerful force in today’s marketing world. Whether you run a major corporation, retail empire, or even a small coffee shop doesn’t matter. Creating high-quality video content is the key to engaging with your customer base. According to online surveys by HubSpot, 54% of consumers want to see more video content from brands they support.
If you want to better engage customers at your coffee shop, here are four video marketing strategies you can use to sell more cups of coffee.
Add some video signage to your coffee shop
The human eye is attracted to movement. If you want to draw new customers into your coffee shop or get customers in your shop actually to pay attention to the ordering process, keep your video monitors full of high-quality digital signage content.
Digital signage has been proven to capture customer attention. According to polls, 80% of shoppers say they went into a store because digital signage caught their eye. However, it only works if you have quality content. You can create fun videos, lively animations, or even video slideshows to display on your digital signage in-store, on the street, and for all your online promotional efforts.
If you don’t have time to create custom video content from scratch (and who does!?), use the PosterMyWall custom slideshow maker to make creating unique video content a breeze. Choose from one of the thousands of templates, upload the videos you want to transform into a slideshow, and tweak it to perfection in the editor. You’re ready to upload anywhere your digital signage lives. You’ll be attracting attention in no time!
Creative content engages your audience
In today’s marketing world, content is king! And that’s especially true for video marketing. Only high-quality, creative videos are good enough to attract customers. Remember, you’re not trying to simply engage with your audience. You must also stand out (and beat) all the other content competing for attention. It’s a big job, so make sure your videos are good enough to get it done.
Every coffee shop has a unique personality or style. Use that in your video marketing efforts to add a flare of creativity. It’ll help you better engage with your audience and stand out.
For example, make a video of the coffee brewing process and how much fun your employees have while they work. Do you roast your own beans? That’s another perfect content idea for a video. Whether you want to post videos about your open mic nights, local artwork, or even just something as simple as a smiling face behind the counter, use what makes your shop unique to create quality video content that’ll engage potential customers and make them want to get a cup of coffee.
Upload videos to the right online platforms
Online video marketing is a powerful way to attract more people to your website and, therefore, your coffee shop. If you want to get discovered by coffee lovers all over your town and beyond, post your great video content to various online platforms.
Typically, the more platforms you use, the more your marketing reach. These are just a few of the most popular video-centric online platforms:
While it’s always a good idea to use as many online platforms as possible, you also need to understand the pros and cons of each. For example, YouTube is best for long-form video content, while TikTok is better for shorter, less formal videos.
Even better, your digital signage content can be uploaded to your various online platforms. Reusing content for multiple platforms is a great way to save time and effort with content creation.
Remember to add clever captions and fill in all the metadata. That’s how search engines will “see” your videos and suggest them to potential customers online. Video does more than attract customers’ eyes; it also attracts search engines!
Add video to your email campaigns
Your email marketing campaigns are a reflection of your coffee shop. If you send boring text-only emails, what does that say about your coffee shop…? Instead of bland emails, pack them full of high-quality video content to better engage with readers.
Every time you make a new piece of video content, stick it in an email and send it to your contact list. At the very least, it’ll help you engage with the readers and give your email the creativity it needs to make a good impression. At best, readers will watch your videos, add to your views online, and help your content rise in the ranks online. Either way, that’s a win, win!
Promote your coffee shop with video marketing
Video is the latest and most significant form of content in the marketing world, and it doesn’t look like it’s going away any time soon. If you really want to promote your coffee shop in person and online, use video digital signage content, create high-quality and creative content showcasing your shop’s unique personality, upload videos to the right platforms, and add videos to your email campaigns. With all those marketing efforts working together, you’ll be busy caffeinating the entire city in no time!