YOKOHAMA RUBBER DNA Earth-1 : DigInfo

DigInfo –
Related :

Yokohama Rubber Company is set to release its DNA Earth-1 automotive tire series on February 1. This new generation environmentally friendly tire series’ high-dimensional improvements in both grip force and reduced rolling resistance was achieved using a proprietary orange oil mixture. Yokohama Rubber will target a wide range of vehicle types beginning with all 70 series size tires for mid-sized import vehicles. The DNA Earth-1 automotive tire series will also be available for domestically manufactured sedans, mid-sized minivans, compact cars, and mini-vehicles.

Compared to the DNA ECOS, the flagship tire in its Eco DNA tire range, the new DNA Earth-1 tires feature 21 percent lower rolling resistance which contributes to increased vehicle fuel efficiency. Its low energy consumption was achieved by applying the compound technology used in DNA dB super E spec tires–the flagship tire in its Eco DNA tire series- just released in July of last year.

Tire rolling resistance was reduced by increasing the percentage of natural rubber, which is characterized by limited heat generation. Yokohama engineers succeeded in improving the tire grip force by introducing an orange oil mixture which is known to enhance the elasticity of the rubber. Yokohama Rubber yielded a new multi-performance tire of new construction and a new tread pattern that achieves superior fuel efficiency, offering a well-rounded tire with a high level of wet grip force, quietness, and traveling comfort.