Chinese smartphone manufacturer Huawei recently announced the ‘Wonder Woman’ actress Gal Gadot as its official brand ambassador in the U.S. market. The company hopes that they will be able to use Gadot’s popularity in the U.S. to bring its glory back. According to a report published by CNET, Huawei considers hiring Gadot as the first step towards its goal of surpassing big giants like Apple and Samsung in the ranks of world’s top smartphone manufacturers.
It is interesting to note that this announcement comes right after the company failed to sell its premium-level Mate 10 Pro smartphone with US carrier AT&T. Both the companies refused to comment on this matter. The company apparently decided to sell the smartphone directly to the customers for $800 through platforms such as Amazon, BestBuy, Microsoft, NewEgg, and B&H.
“In the US, buyers purchase the vast majority of phones through their career using monthly installment plans. In the absence of carrier support, Huawei is betting on Gadot’s star power to give it the kind of credibility and exposure it needs to sell devices to US buyers unfamiliar with the brand,” noted CNET.
Gadot shot to fame after featuring as the lead in superheroine movie, ‘The Wonder Woman.’ She also starred in a follow-up with other major actors including Ben Affleck in ‘Justice League.’ The actress has also appeared in three of the ‘Fast and Furious’ movies.
The Chinese technology giant isn’t the first company to rely on celebrity endorsement to promote the brand. The other list of companies includes BlackBerry, Microsoft, and Verizon who have hired Will. I. Am, Jessica Alba and Jennifer Lopez respectively. Needless to say, it hasn’t been going well for companies as the brand ambassador’s influence has been short-lived and even criticized for lacking authenticity. As far as Gadot is concerned, “she will help not only create awareness for her own name but for Huawei,” Katrina Dunagan, Huawei’s senior VP of public relations, told journalists in a briefing.