Published on December 26, 2017
One year ago, Nintendo unveiled its riskiest gamble yet to revitalize its console business. The Switch, a handheld tablet-console hybrid, could have been another gimmicky device, at a time when a big hardware flop would have translated to a unmitigated disaster. Instead, after nine months on the market, the Switch has been a huge success story, and Nintendo is once again at the forefront of the gaming conversation. Here’s how the company pulled it off. Subscribe:
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