Why Apple would pay $3.2 billion for Beats: 90 Seconds on The Verge04:33

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Published on September 27, 2017

Apple is reportedly in negotiations to buy Beats for $3.2 billion — the deal could be announced as soon as next week. What would Apple be getting out of this? How rich will Dr. Dre be? And how is Tyrese keeping his phone so still while C-Walking?

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Written by Ross Miller and Nathan Cykiert. Video production by John Lagomarsino

“The human ear is so unique. No two are alike. Making one headphone to fit everyone’s ears would be like making one pair of shoes to fit everyone’s feet. It’s impossible.” — Jony Ive, SVP Design, Apple

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