Products To Profits is a marketing consulting firm which offers a wide range of services in a very focused niche: consumer product business building. CEO Amy Wenslow thinks that crowdfunding is an excellent way for small businesses to launch their products, but only if done correctly. Amy cites one of the most common problems small businesses fail to consider is making sure they have enough money to support their reward system. Choosing rewards that actually entice people to participate and invest is crucial and should not be overlooked. Additionally, Amy encourages founders to utilize analytics to test as many ad campaigns as possible to see which ones are the most effective. Different headlines, photos and talking points should be tested in order to hone the best campaign. Collecting this data is going to inform how a small business refines everything from their website to their product packaging. By staying connected with these early adopters, Amy believes a small business can gain momentum before they even launch officially.
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