The top trending Google searches of 2017

Published on December 15, 2017

The calendar year of 2017 is roughly two weeks away from running out. When one looks back in time over the last year, a lot has taken place. Deaths, revelations, accusations, controversies or devastating tragedies – everyone has been busy on their smartphones getting to learn more about news relating to these things. Following given is the most searched-for-item on Google by the audience in the U.S.A.:

  1. Hurricane Irma
  2. Matt Lauer
  3. Tom Petty
  4. Super Bowl
  5. Las Vegas Shooting

This is apparently not where the list ends. Other things that people have searched for, the most are:

  1. Bitcoin
  1. DACA
  2. Monkey Selfies
  3. Jeremy Lin’s Hair
  4. Do-it-yourself eclipse glasses
  5. National anthem protests
  6. NFL
  7. ‘Cash Me Outside’ memes

Data journalist and editor at Google, Mr Simon Rogers explains the concept of “trending” in the world of web. Mercury News reported him as saying, “We take a sample of the trillions of Google searchers because it would otherwise be too large to process quickly. By sampling our data, we can look at a dataset representative of all Google searchers, while finding insights that can be processed within minutes of an event happening in the real world.”


The other top trending searches on Google in 2017 are as follows:

  1. Hurricane Irma
  2. Apple iPhone 8
  3. Apple iPhone X
  4. Megan Markle
  5. Matt Lauer

When it comes to the ‘People’ category, following given are the top-most searched-for people on Google in 2017:

  1. Matt Lauer
  2. Meghan Markle
  3. Harvey Weinstein
  4. Michael Flynn
  5. Kevin Spacey
  6. Bill O’Reilly

Rogers further went on to add, ““Trends data is an unbiased sample of our Google search data. It’s anonymised (no one is personally identified), categorised (determining the topic for a search query) and aggregated (grouped). This allows us to measure interest in a particular topic across search, from around the globe, right down to city-level geography.”

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