Time-management tool is introduced for users by Facebook

Published on June 27, 2018

The new developing tool is now available for users from the Facebook that would help them by monitoring time spent on the platform by just demonstrating the company’s new commitment to users well-being after a string of scandals that threatened trust in the social media platform. Your time on Facebook is what the tool was named as and was discovered within Facebook’s Android app by TechCrunch, and a Facebook representative confirmed that it was under development, saying the goal was to “help make sure people’s time on Facebook is time well spent.” In the pre-release form, the tool shows a users time spent on Facebook each day for the preceding week, and a daily rolling average and it may also include an alert to tell users when they exceed a time limit of their choice.


Around fake news, the project follows an interlocked series of scandals,  user privacy,  user privacy, and the tactics digital media companies use to retain user attention, which some critics have called unethical. Just for protecting the users all the controversies have pushed Facebook leadership to the public, with CEO Mark Zuckerberg in January saying that Facebook would put greater emphasis on users’ “well-being”. Scepticism that has been met with that promise because it could undermine Facebook’s business model. While undoubtedly socially responsible and arguably good for the company’s long-term health, could reduce the number of time users spend on the platform, therefore, a time-tracking feature that would, in turn, drive down Facebook’s revenue, which comes almost entirely from ads.

The timings of facebooks new emphasis on “time well spent” is interesting for another reason while scandal mostly drove it. In late 2017, Facebook reportedly experienced the first-ever decline in U.S. and Canadian daily active users with a particularly sharp decline among young U.S. users. Yes,  by getting those young users back might be a lost cause many have migrated to Instagram, also owned by Facebook, for reasons likely unrelated to recent scandals.

Damaged things have to be repaired ore faster, therefore, trying to improve its damaged reputation with gestures that prioritise users might help Facebook shore up its position among other moves that could blunt the concerns of legislators because demographics and I seriously think that this is a most important thing. Who made social media addiction a talking point in Zuckerberg’s testimony before Senate committees in April. Whereas Facebook has not given any indication about when the new time-management features might be available to users and also it might also help mollify Facebook’s public critics, including Apple’s employee who has recently introduced similar time-management features for the iPhone was named as Tim Cook.

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