Tide Detergent Commercial: “You Can Trust Tide” ~ 1970 Procter & Gamble
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Arghh, Paul wore the blue shirt the day BEFORE the play! But, “You know you can trust Tide to get clothes clean.”
Reupload of a previously uploaded film with improved video & sound.
Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
Wikipedia license:
Tide (Alo, Vizir or Ace in some countries) is the brand-name of a laundry detergent manufactured by Procter & Gamble, first introduced in 1946…
Background
The household chore of doing the laundry began to change with the introduction of washing powders in the 1880s. These new laundry products originally were simply pulverized soap. New cleaning-product marketing successes, such as the 1890s introduction of the N. K. Fairbank Company’s Gold Dust Washing Powder (which used a breakthrough hydrogenation process in its formulation), and Hudson’s heavily advertised product, Rinso, proved that there was a ready market for better cleaning agents. Henkel & Cie’s “self-activating” (or self bleaching) cleaner, Persil; (introduced in 1907); the early synthetic detergent, BASF’s FeWA (introduced in 1932); and Procter & Gamble’s 1933 totally synthetic creation, Dreft, (marketed for use on infant-wear) —all indicated significant advances in the laundry cleaning product market.
The detergent business was further revolutionized with the discovery of the alkylbenzene sulfonates, which, when combined with the use of chemical “builders”, made machine washing with hard water possible. This presented Procter and Gamble with the opportunity to create a product such as Tide.
History
The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of FeWA and Dreft). Tide was first introduced in U.S. test markets in 1946 as the world’s first heavy-duty detergent, with nation-wide distribution accomplished in 1949. Tide claimed it was “America’s Washday Favorite.” Authority was quickly gained in the U.S. detergent market, dwarfing the sales of Ivory Snow; and accelerating the demise of two of its main competing products, Rinso and Gold Dust Washing Powder, both then Lever Brothers brands. These other brands came in the more familiar soap-powder and soap-flake forms. Tide, however, initially came shaped as a white powdered bead. The line was expanded to include an orange-tinted clear liquid form in 1984. Today, most formulations of liquid Tide, both ultra and non-ultra are dark blue, with the exception of “Tide Free”, which is clear. Each year, Tide researchers duplicate the mineral content of water from all parts of the United States and wash 50,000 loads of laundry to test Tide detergent’s consistency and performance.
In 2006, the development of Tide was designated an ACS National Historic Chemical Landmark in recognition of its significance as the first heavy-duty synthetic detergent…
