IBM, The Fashion Institute of Technology (FIT) InforDesign Design and Tech Lab, and iconic fashion brand Tommy Hilfiger have teamed up on a pilot to advance the use of AI in the fashion industry. This collaborative project aimed to prepare the next generation of retail leaders through a high-impact, real-world learning experience where fashion design students used artificial intelligence to reference trending colors, silhouettes, and AI-generated novel prints and patterns in new designs that may resonate with shoppers before they appear on the runways of New York, London, Milan, or Paris. Watch to learn more about FIT’s School of Art and Design student Grace McCarty and IBM Researcher Dr. Hui Wu’s experience throughout this innovative partnership.
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