Facebook’s terrible competitor Snapchat is now facing a lot of competition to grow in the industry, the declines growth of the company can be observed by a drop of company stock prices by 53% as compared in comparison to the stock prices which were earlier this year. The group is trying to add features in its app to make more user engagement, but it seems to be failed.
Just a few days back Snapchat added a feature of Object recognition which will detect the object and will advise you some filters based on that observation of the object. Now the company has revamped the design of the app to give the more soft look of their app. The app now separates social from media.
Snapchat’s Co-founder Evan Spiegel said in a 60-second video that “The new Snapchat separates the social from the media,” also “The one thing we have heard over the years is that Snapchat is difficult to understand or hard to use. As a result, we are currently redesigning our application to make it easier,” he added.
The latest version of the app keeps the friends and brands both on a different side to make the functioning simple. The app somewhere holds the same options of messages and to click images, like the app still open to the camera and the Snap camera is centered in the main.
Now the left corner of the app carries the option of sharing and discussions with friends, and the right-hand portion will take the brands with it.
The company posted an official statement on their blog, “Until now, social media has always mixed photos and videos from your friends with content from publishers and creators. While blurring the lines between professional content creators and your friends have been an interesting internet experiment, it has also produced some strange side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves.”