Samsung had initially integrated Google Assistant into its television lineup back in 2020, but as of now, that particular project has been discontinued.
While Google Assistant was once a common feature on TVs, being readily available on almost all Android TV and Google TV products, it also found its way onto various other platforms, including Samsung’s Tizen. In 2019, Samsung had announced that Google Assistant would be onboard for its TV sets in the 2020 model year, a trend that persisted through subsequent lineups, coexisting with Amazon Alexa.
However, when it comes to Samsung’s 2023 TV lineup, Google Assistant has suddenly vanished. A review of Samsung’s 2023 TV sets shows that Google Assistant is conspicuously absent. Despite our efforts to seek clarification from Samsung regarding this removal a few months ago, the company did not respond.
Samsung has now officially confirmed that Google Assistant will no longer be available on their TVs, including existing models.
On one of their support pages, Samsung has stated that Google Assistant will be removed from all sets with this functionality as of March 1, 2024.
It’s crucial to note that this change is due to an alteration in Google’s policy, leading to Google Assistant’s discontinuation on Samsung TVs starting March 1st, 2024. Samsung advises users to explore other options for voice assistants on their TVs.
The notice was initially discovered by the Samsung Community. Samsung attributes this change to a “change in Google’s policy,” but the exact details of this policy shift remain unclear.
It’s worth mentioning that LG had also integrated Google Assistant into its webOS-based TVs back in 2018, and there’s no indication of this changing as of now. An LG support page still mentions Assistant, and last month, LG and Google even announced an expanded partnership for LG TVs, including Chromecast support.
All Samsung TVs that had Google Assistant functionality will have this feature removed in March. Affected models encompass:
- All 2022 Smart TV models
- All 2021 Smart TV models
- 2020 8K and 4K QLED TVs
- 2020 Crystal UHD TVs
- 2020 Lifestyle TVs, which include Frame, Serif, Terrace, and Sero models
So, if you were accustomed to using Google Assistant on your Samsung TV, you’ll need to explore alternative options starting March 1st, 2024.