Samsung plans re-target Indian smartphone market with a new range of budget phones

Published on March 7, 2018

India, one of the largest smartphone market in this world. Samsung is not just a need for telephonic communication; it has turned out to be the essential object now. Chinese smartphone maker Xiaomi has recently surpassed Samsung and emerged as the most significant smartphone selling a brand of India. From past many decades Samsung was the brand who acquired the significant sales area of the nation but notably in the very duration of time Xiamo beat it. And now Samsung is again planning for some budget smartphones specially made for the Indian market.


Global Vice President of Samsung India, Mr. Asim Warsi said in open that the company is focusing on strategies to counter the growing competition in the country, especially from the Chinese brands.

“You can expect multiple devices being launched over the year across price segments that we operate in. These smartphones will be available across online and offline channels from time to time,” Warsi told IANS.

So with upcoming days, we could see new launches of Samsung smartphone with an average price tag. Samsung needs to launch smartphones with updated and latest specs just like other smartphone makers so that people can again bounce-back to the Samsung brand.

No doubt, Samsung is having a good hold over Indian market and with this new range of smartphones it can withstand the growing competition. The company has recently launched two of its smartphones in the Indian market, i.e., Galaxy S9 and Galaxy S9 Plus. Both the smartphones are the flagship smartphones of the company for 2018 unless and until Galaxy Note 9 will get released.

The company is already working hard for better results in the high price segment of smartphones. The Galaxy S9 and S9 Plus.

According to the latest numbers from the International Data Corporation (IDC) Samsung was holding 24.7 percent share in overall Indian smartphone market in 2017.

“We will continue to invest in and focus on channels where consumers seek to engage or buy or own Samsung, whether offline or online. We are present ubiquitously across channels in the country which is core to our channel strategy,” Warsi emphasized. He added, “We will continuously invest and expand our reach not just on the channels’ part but also on expanding the after-sales service network.”

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