Samsung is in planning to launch its first foldable smartphone which might be titled as Samsung Galaxy X. The smartphone has already been teased by the company over Facebook by changing the DP by a folded Samsung Text Logo. The company is in a run to become the first company to launch a foldable smartphone. While on the other hand, the company is actually losing its ground of smartphone to its Chinese rivals. This is true that Samsung’s smartphone market is slowly being captured by Chinese smartphone makers like Xiaomi, Huawei, and others. Even OnePlus is also overlapping the sales region of Samsung due to which the company has come up to a dip of 13 percent market share as a total.
Reports came from IDC and Strategy Analytics suggests that Samsung had a 10 percent decline in Q2, a 2 percent drop in Q1 and a 4 percent drop in Q4 of the year 2017. This continuous dip of company’s market share depicts that the recent launch by the company named Samsung Galaxy S9 and Galaxy Note 9 wasn’t a successful one. The company needs to expand its reach again else it seems like these Chinese company will overlap the whole market and will cover the overall profit of Samsung.
One of the major rivals for the year 2018 is Huawei which soared most of the sales of Samsung. Huawei shipments record states that the company’s shipment is around 32 percent this quarter, and again (for the third time) the company has surpassed Apple and become the world’s second-largest smartphone brand. Most of the credit for this awesome growth of Huawei goes to the flagship smartphone P20 which pushed customers to buy premium look smartphone under mid-range of the budget.
Xiaomi is another big rival for Samsung which has turned to the biggest smartphone selling brand in India as well. As Xiaomi is inlacing over the growth pattern Samsung is declining. A report suggests that Xiaomi’s shipment are around 20 percent in the recent quarter, which placed it on 4th position just after Apple in the global smartphone. “Samsung is losing ground to Huawei, Xiaomi and other Chinese rivals in the huge China and India markets,” says Neil Mawston, Executive Director at Strategy Analytics.
The company admits that the company is moving with a dip in a number of sales and is also struggling at the mid-to-low-end of the smartphone market, but in its earnings guidance, it hints that the situations will improve soon. The company expects the shipments to rise on Q4 of the current year and that is on the base of its newly launched smartphones Samsung Galaxy A7 and Galaxy A9. Samsung also believes that the overall smartphone market will grow in 2019, but this is still covered that whether the company will be a part of this market growth or Chinese brands like Xiaomi, Huawei or OnePlus will clinch this growth as well.
As mentioned in first, the company is about to showcase its prototype for the first foldable smartphone next week at the company’s developer conference. The reason behind this dip of Samsung’s market share is that Chinese smartphone makers have managed to bring premium smartphone features in mid-range and low-end smartphones. And every Chinese brand is trying to capture the entire market to Samsung to become a well-known smartphone across the whole world just like Samsung.