Optimizely Co-Founder on his New Book A/B Testing04:33

San Francisco startup Optimizely has had a lot of success in making A/B testing much more accessible to the masses. And along the way, Optimizely’s co-founders Dan Siroker and Pete Koomen say that they’ve learned quite a bit more themselves about the practice of A/B testing, and what it can do for websites and software products — and they recently decided to write a book about it called A/B Testing: The Most Powerful Way to Turn Clicks Into Customers. Colleen Taylor talks to Pete Koomen, co-founder of Optimizely and author of A/B Testing.

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