Ray Phillips is the CEO of Soapbox, which makes the next generation of washcloths for kids. In addition to creating a great product, Ray attributes his success to social media allowing customers to promote his business. That said, Ray also understands that one negative review is more impactful than a hundred positive reviews, because people pay closer attention to potential issues that could affect them. As a result, Ray takes pride in always putting his best foot forward when it comes to dealing with customers, even if that means offering a refund or replacement. Ultimately, by staying connected with his customers through all the various online platforms available, Ray is able to learn from his mistakes and continually improve his products. When used properly, social media can help any small business flourish.
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