L’Oreal debuts at CES with UV Sense device

Published on January 8, 2018

L’Oreal is among the leading cosmetic brands to be working towards delivering products that help individuals protect their skins from the harmful environment. For the first time ever, the company has developed a raindrop-sized button that will help people protect their skin from cancer. L’Oreal debuted at the Consumer Electronics Show with their latest UV Sense device.

L’Oreal debuts at CES with UV Sense device


According to a report published by CNET, the company is the first to develop a battery-free wearable that measures UV exposure. The device is merely 2mm thick and roughly 9mm in terms of diameter. The small-sized sensor is electronic by nature and can be worn on a fingernail, a pair of sunglasses or even attached to an item that is exposed to the sun.

The device is reusable by nature and re-adhesive as well. In other words, individuals who are fashion enthusiasts can don it without feeling conscious about how it could possibly spoil the look. The company has even launched a new application along with the UV Sense device. The application is compatible with both, IOS and Android smartphones.

The application is specifically designed to seamlessly sync and translate data directly from the sensor through the use of the NFC technology. The data collected through the application enables individuals to determine whether they should remain alert about potential UV exposure, causing them damage.

For instance, if individuals go on to attach the electronic sensor to their running shows and notice a high trend of UV exposure on their devices, then it is an indication for them that they need to adjust their habits by taking sun precautions or choosing a shadier route on their way. “L’Oreal UV Sense will be available exclusively through dermatologists in 2018. A global launch is expected in 2019. Pricing isn’t finalized, however, L’Oreal hopes to price around $40 or less (roughly converting to £30 in the UK and AU$50),” the CNET reports.

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L’Oreal debuts at CES with UV Sense device
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