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This is the most future-proof LG OLED yet, with support for all currently available HDR formats, and several planned for the future. In terms of build quality, this is the most solid-feeling OLED we’ve tested to date, and built-in features to help avoid any kind of image retention should mean the screen will last longer than most folks keep their TVs today.
The E7 offers better detail in dark areas of the screen, is noticeably brighter than the year before (testing resulted in varied percentages of improvement), and has a better anti-reflective coating which allows the screen to look black instead of purple when turned off. In addition, off-angle color is better, while on-angle color has less of a green tint to the gray scale than we’ve seen in models of the past. Taken together, these minor improvements result in a significantly better OLED TV line for LG.
The E7, along with all of LG’s OLED TVs, supports both HDR10 and Dolby Vision flavors of HDR out of the box, with the ability to support Hybrid Log Gamma (HLG) and Technicolor’s forthcoming HDR variant via firmware update in the future.
WebOS remains one of our favorite smart TV interfaces – it smokes the Android TV platform as implemented in Sony’s televisions, stands right up there against Samsung’s Tizen interface, and, more generally speaking, its implementation within 2017 OLEDs is extremely important. To enjoy streaming 4K HDR content, one must be able to find it, and the TV must be able to communicate with streaming services in order to determine whether Dolby Vision or HDR10 software should be launched. Through WebOS, LG’s TVs offer excellent cross-platform search, and make finding 4K HDR content straightforward.
What’s more, LG’s TVs are the best on the market when it comes to clear communication about when HDR content is being received and displayed. Any time an HDR content signal is received, be it from a streaming service like Netflix or Amazon, or an Ultra HD Blu-ray disc, LG’s HDR-capable televisions will toss a prominent graphic up in the top right-hand corner of the screen. It seems like a little thing, but it goes a long way toward ensuring you are getting the very best picture quality available.
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