Samsung is one of the largest forces of innovation within the consumer electronics industry, and that influence extends right into the television business. The company is always pushing TV technology forward, sometimes at a pace that leaves consumers feeling bewildered. The public at large is only just beginning to hear about 4K UHD (Ultra High Definition) televisions, let alone understand them, when in swoops Samsung with SUHD. Is Samsung developing a new standard within a new standard? Is SUHD like UHD on steroids? Should you hold off on buying that 4K TV you’ve been eyeing for the Super Bowl for the next big thing? The answers, in order, are: No, sort of, and it’s complicated.
To help understand Samsung’s move to “SUHD” as a descriptor for its forthcoming televisions, we tracked down Dave Das, Senior Vice President of Home Entertainment Marketing at Samsung. He explains what Samsung is up to this year in television, why SUHD is supposed to be better than UHD, and how UHD is poised to take off in 2015 as 4K content comes in at a gush rather than a trickle.
Read more about SUHD here.
