Inside the Lair of the Custom Sneaker King | WIRED04:33

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Published on January 13, 2018

In the DIY sneaker world, where custom can mean anything from Sharpie swooshes to complex reconstructions, Ferrato offers a unique service: He dreams up new shoe designs and stitches them together from scratch. That kind of artistry comes at a price. Ferrato’s shoes start at $1000.

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Inside the Lair of the Custom Sneaker King | WIRED

Editor: Nurie Mohamed
Cinematographer: Ricky Rhodes

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