GoToMeeting in Canada chats with Green Lotus about how SMBs optimize conversions for local mobile marketing. | Try GoToMeeting for free:
What are small businesses doing right when it comes to their online and mobile marketing strategies?
How should small and medium-sized businesses be tracking mobile-specific conversion?
What are entrepreneurs doing wrong with mobile and what areas can they turn their focus towards to maximize the business-related advantages that mobile provides?
Newsrooms correspondent Hilary Doyle uncovered key insights and advice from Green Lotus ( founder, Bassem Ghali.
With mobile, says Ghali, there’s often an urgency to meet the needs of the user.
As a business, you want to be sure that a potential customer can access your goods or services with one click — no scrolling, zooming, or searching for phone numbers and contact information on the screen. This information should be accessible with a single click. This is why responsive mobile design is key if you want to maximize conversions.
Ghali explains how mobile SEO ranking should be part of a complete SEO strategy for businesses. There are tools that allow you to track, monitor, and improve your rankings on search engines like Google. You can watch your progress as you move up in the rankings and even see what other businesses are doing to improve their own rankings. Knowing where your business stands is key to growing it.
To learn more about mobile marketing for your small business, check out our Future of Work website:
Subscribe to our YouTube channel:
us on :
Try GoToMeeting for free:
