Google poaching Apple engineers over chip development

Published on December 24, 2017

Google is reportedly poaching Apple engineers to ramp up its work on the in-house development of chips. According to a recent report by 9 to 5 Mac, the search giant to expand its chip development project is hiring several expert engineers from Apple. This is apparently costing Apple its talent, as the Cupertino giant is losing its valuable employees to Google. The report by 9 to 5 Mac further goes on state that Apple’s well-regarded chip designer, John Bruno has also been poached by Apple.

Expert designer, Bruno was in charge of the silicon competitive analysis group at Apple. Through this, he ensured that Apple stays ahead of other chip manufacturers in the market, especially regarding performance. The designer previously worked at AMD as the lead developer of Fusion processors for PC desktops. Official confirmation regarding Bruno’s switch from Apple to Google was confirmed through his official LinkedIn page. He is now listed as working as the System Architect at Google. Bruno worked for about five years with Apple before joining Google.

This isn’t the first time that Google has attempted at stealing away talent from Apple. Earlier this year, Google went on to hire Manu Gulati, an engineer from Apple. Gulati served as the Chief Engineer at Apple for about eight years. He was instrumental in developing the company’s A-series of chipsets.

The company has also gone on to hire Wonjae Gregory Choi and Tayo Fadelu – both engineers from Qualcomm and Apple respectively. The company is being rumored to hire chip experts across the market because they want to build their chipset from the next-generation Pixel line-up of smartphones. There is no other information regarding this matter available as of yet. It remains to be seen which direction Google heads into shortly.

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