Info
Level: Intermediate
Presenter: Eli the Computer Guy
Date Created: March 9, 2010
Length of Class: 65 Minutes
Tracks
Web Marketing
Prerequisites
Ability to Setup and Monitor Web Analytics Software
Introduction to Web Marketing
Purpose of Class
This class teaches students how to use Google AdWords to promote their business, and why it is so effective.
Topics Covered
Actual Marketing Results for Eli the Computer Guy Repair Shop
How to Use Google AdWords
Strategies for a Successful Marketing Campaign
Class Notes
Introduction
Google AdWords has the best return on investment for paid advertising
Warning
Analytics needs to be setup for your website before you use Adwords
Tracking
Go SLOW
The Basics
CPC — Cost Per Click
Impressions — When an ad is seen
CTR — % of times ad is clicked
You can geographically target Adwords
Campaigns are where you set daily budget and geographic targeting
Ad Groups are containers for keywords
Keywords
Strategies
Target competitors as keywords
Decrease your CPC until you are only spending what you need to to hit your daily limit
Use a small amount of keywords
