First Look | Sony Alpha A7R III and FE 24-105mm f/4 G OSS Lens04:33

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Published on October 27, 2017

Announcing the new Sony A7R III mirrorless camera and FE 24-105mm f/4 G OSS Lens.

Building on the success of the A7 series, the A7R III combines the ultra high resolution of the camera’s second iteration, along with the improved processing speeds of its sibling the A9. The new model brings 10fps burst rates with the mechanical shutter, improved AF speeds, 4K HLG modes, and 1080p video up to 120fps.

Sony’s new FE 24-105mm F/4 lens fills the all-purpose role, which is critical to photographers and run-and-gun videographers, who need a versatile zoom range with high quality optics.

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