Facebook has reportedly gone on to introduce a new set of privacy controls. The privacy tools will go on to be presented as a part for the 2 billion users as a part of compliance with the EU’s General Data Protection Regulation (GDPR). The new system will come into effect from May 25 onward. The social media giant will allegedly be asking every user, regardless of where they love, to go on to review their privacy choices. The decision will be taken by the information that the users add to their profiles. It will go on to include how the social media giant makes use of their data to target specific advertisements. The company will also go on to announce the return of facial recognition technology to Europe as well as Canada. “The company is also announcing the return of facial recognition to Europe and Canada after courts ruled seven years ago that Facebook’s photo-tagging system collected biometric data without proper user consent,” an online report reads.
The company’s latest set of controls will end up rolling out to European users at first. The event is scheduled to take place, starting this week. Apart from this, Facebook will go on to expand the functionality to all users globally afterwards. Facebook wrote an official blog post regarding the matter. Facebook’s CEO Mark Zuckerberg, previously this week, went on to indicate that the social media giant would extend its European data protection controls globally. According to an online report, the social media giant will go on to ask whether or not they want to continue sharing political, religious and related information within their profiles. Reportedly, Facebook — in compliance to GDPR — will go on to present users with the option to either accept or manage their relevant data settings.
Facebook users, within the European Union, will further begin to review permission screens from earlier this week. There will be numerous users within EU itself that will start seeing permission screens from earlier this week. At the same time, rest of the users in the world will go on to asking later. However, the date for the same has not yet been established. Under the new set of GDPR rules, companies are subject to different kind of penalties. These penalties will make use as well as collect personal information without any consent as such. Furthermore, European users will also end up seeing contact details for Facebook’s Data Protection Officer. It is meaning as a requirement under the new GDPR rules.
The company also stated that they would begin asking users to review and choose whether or not they want Facebook to utilise data from partners to show advertisements. At the same time, partners of the related website and applications that make use of ‘Like’ buttons will also include in the program. Facebook’s Deputy Chief Privacy Officer Rob Sherman was reported as saying at a press briefing, “Facebook is an advertising-supported service. All ads on Facebook are targeting to some extent, and that’s true for offline advertising, as well.”Users in the EU and Canada will be given a new choice to opt-in to Facebook’s facial recognition products.” He further went on to add, “In addition to the benefit of seeing who’s posting photos of you, Facebook is positioning face recognition as a security mechanism by allowing the company to detect others attempting to use your image as their profile picture.”
We are not sure exactly which course Facebook it set on, however, if it is to help the consumers then they are indeed headed the right way.