Social Media giant Facebook has officially announced today that they have ended their short-lived experiment with the alternative news feed feature called “Explore.”
In a blog post posted in Facebook’s newsroom, Adam Mosseri wrote:
We always try out new features, design changes and ranking updates to understand how we can make Facebook better for everyone. Some of these changes—like Reactions, Live Video, and GIFs— work well and go on to become globally available. Others don’t, and we drop them. Today, we’re ending one of those tests: the Explore Feed.
The Explore Feed was a trial response to consistent feedback we received from people over the past year who said they want to see more from friends and family in News Feed. The idea was to create a version of Facebook with two different News Feeds one as a dedicated place with posts from friends and family and another as a dedicated place for posts from Pages.
Mosseri added, “You gave us our answer: People don’t want two separate feeds. In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn’t help them connect more with friends and family.”
So the officials said that the users didn’t much like the feature, and hence the company is terminating their trial of this alternative news feed feature called ‘explore.’ The highlight was formally launched in last October as an option for the U.S. users and was announced to let people explore different news feeds at different sections.
“We think our recent changes to News Feed that prioritize meaningful social interactions better address the feedback we heard from people who said they want to see more from friends and family. Those changes mean less public content in News Feed like posts from businesses, brands, and media,” Mosseri wrote.
Mosseri stated in favor of users that they noticed that the user was more likely happy with news feeds that belong to their friends or family instead of having a large number of public news feeds.
The officials confirm that Facebook had a bad experience with some of the experiments and now the company is trying to settle all of them by serving its users with the best possible experience of social media.