Published on September 26, 2017
Hype is a part of business. Putting yourself, your company and your products in the best light possible is a requirement for becoming a successful entrepreneur. But for the love of all that is good NEVER BUY YOUR OWN CRAP! Too many business owners get wrapped up in their own propaganda and lose site of the realities of their business. This is one of surest ways to kill your business.
