Published on March 25, 2017
David Potter, Marketing Manager, SaaS Division, Canada, for Citrix talks to Stuart MacDonald about the trends that will have a big impact on businesses.
Stuart MacDonald is the former Chief Marketing Officer of Expedia.com and is the co-founder of Mesh.
MacDonald says cloud services are a huge opportunity and challenge for businesses. On one hand, the cloud allows business to access software and control costs. However, it also means customers are always on and want access to services and products.
MacDonald says both large and small businesses will compete to use new cloud based software and services to transform their business models and that process will allow some firms to move to the forefront.
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