A former Cambridge Analytica employee has come forward with a shocking revelation. In a statement issued recently, the alleged political consultant said that the company’s management misled the British public about the kind of work is carried out for an unidentified pro-Brexit group.
This event reportedly took place before the Brexit group voted to leave the European Union earlier last year. The alleged political consultant named Brittany Kaiser allegedly worked at the company from 2014 until earlier this year. In an interview, she revealed that Cambridge Analytica was carrying out data crunching and analysis work for Leave. However, European Union can be remembered as denying of doing so.
With this, there is immense pressure building up on the London-based data analytics firm. Cambridge Analytica is already facing renewed scrutiny in the United States and Europe. These actions reportedly emerged after allegations of Cambridge Analytica improperly harvesting Facebook data to target U.S. voters during the 2016 Presidential elections.
Later on Friday, a High Court judge allegedly granted an application by the UK Information Commissioner’s Office for a warrant to search Cambridge Analytica offices. In a statement, UK Information Commissioner has said that it plans on executing the warrant shortly to confirm further whether they have deleted the 50 million Facebook profiles that they were allegedly in possession of as such.
Kaiser further went on to state that after the 2016 referendum, she was ordered by the company to deny that the firm was involved in the Brexit issue. “I was quite confident that real work was being undertaken,” Kaiser said in a videotaped interview with the Guardian. “No, we didn’t run the whole campaign, and maybe our work wasn’t used, but when I talked to the press, we were undertaking data work and analysis” for Leave. EU, she said.