Apple’s nasty secret to result in a loss of iPhone sales: Analyst

Published on January 5, 2018

Apple recently admitted that it’s IOS software updates slow down the device’s performance in order to ensure that its battery lives for a longer period of time. While there is no problem with the company deciding this particular aspect. The main reason why the firm is a poodle of trouble is that they have implemented this functionality without the consent of the iPhone owners.

Apple’s nasty secret to result in a loss of iPhone sales- Analyst

All the IOS updates released to from iPhone 6 and later generations have been affected by this problem. Apple in response launched a $29 battery replacement program for all those iPhone 6 (and later) owners that are affected by the problem. Now, a new research conducted by Barclays’ analyst Mark Moskowitz suggests that Apple might have to face severe consequences because of this nasty secret in the near future.

According to a report published by Forbes, the Cupertino giant is apparently going to lose millions of iPhone sales as owners will begin realizing that they can “rejuvenate” their existing smartphones by replacing the battery. In addition to this, Apple has even gone on to reduce the price of battery replacements from $79 to $29, which is literally less than half the price.

Moskowitz while breaking down Apple’s figures states that approximately 518 million iPhone devices are going to be eligible for Apple’s battery promotion program, i.e. approximately seventy-seven percent of all the iPhones that are in circulation. The list of smartphones that have been covered in the process includes iPhone 6, iPhone 6S and iPhone 7. Barclays further expects about ten percent (54 million iPhone units) to take up the offer giving Apple an additional $1.56 billion in revenue.

As per Barclays’ analysis, almost thirty percent of those individuals who decide to replace the batteries is expected to cancel any potential future plans on purchasing an expensive Apple successor. This will end up costing Apple anywhere between $10 billion worth of sale and a decline of 16 million iPhone devices sale. “Barclays expects Apple to sell 56 million iPhones in the first quarter of 2019,” the report by Forbes reads.

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