Apple finally unveils iPhone X-exclusive Snapchat AR Lenses

Published on April 6, 2018

Apple made the introduction of its 10th-anniversary-smartphone, the iPhone X in September last year. The device came featuring some world-class features. It was among the very few tools to sport such advanced-level of specifications. However, at that time, the Cupertino technology – at that time – had also posted a teaser of an apparent iPhone X-exclusive AR Snapchat Lenses. At the time of the launch, the company did not reveal the exact date on which they might introduce the smartphone. However, it appears that the photo-editing platform is finally releasing the smartphone for launch.

Apple, iPhone X,  Snapchat, AR Lenses

However, there’s a catch to this – i.e., only iPhone X users will be able to make use of the three lenses that are made available this week. The roll-out is taking place, thanks to the True Depth front-facing camera that comes featuring in most of the smartphones in the market at the moment. The lenses end up including a Mardi Gras mask, a Day of the Dead skull as well as a pretty gold-plated eye cover. User reactions on the costumes from the users indicate that the feature is coming across as incredibly cool. When using the lenses, one will realize that they end up tightly sticking to one’s face. The sticking part is especially true when it comes to the region around the jawline.

At least going off Snapchat’s provided photos and videos are made exciting through the latest introduction. According to the information provided by Snapchat, the lenses are meant to reflect the surrounding light more realistically. The company also further states that the True Depth camera allows users to blur the background in the glasses provided for users. Smartphone users can also accurately apply smaller details and 3D objects on the smart devices.

“When Apple mentioned and demoed these lenses in September last year, it didn’t explain how much data app developers would receive from the camera,” the report by The Verge states. The same report further goes on to add that, “Reuters reported in January that the company plans to share facial mapping data, which would power these accurate lenses.” It appears that the Cupertino technology giant’s agreement states that third-party application makers have only been giving access to the visual facial mapping data.

In other words, the system does not have access to the mathematical representation of the system that is made to use to unlock the iPhone X smartphone through the support of Face ID. As per the claims made by Apple, the company is encrypting itself. Therefore, it does not even mean that one’s employees have been providing access to the new setting. However, developers do have access to a map of a user’s face as a part of the True Depth camera. Additionally, data on over 50 facial expressions could tell if a developer helps one raise their eyebrows, mouth or carry out any other facial expression.

As can be recalled, Apple went on to state earlier that this type of information can never be put to use for advertising or marketing. It is essential that the technology does get bundled up and sold to analytics companies or even data brokers. The Cupertino technology giant further went on to state that they plan on banning developers from creating profiles of otherwise anonymous users by making use of identifying facial capture information. “I would guess this means that Snap can’t store information about the expressions you make with these lenses or use them to target you with ads, although I can imagine companies will want to take advantage of the technology to brand these lenses eventually,” the writer of the Verge report states.

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Apple, Snapchat, Snapchat, AR Lenses
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