Apple can acquire Shazam as EU approves

Published on September 23, 2018

As per the latest news, Apple is now free to complete the purchase of the music identification app Shazam, as said by EU regulators on Thursday. It is like the boost for the Apple’s Music as well as Siri segments as the company has not said about this that it will buy Shazam for.

Apple Music is said to be the second largest music streaming service in Europe which is after Spotify. It has been seen that Shazam has offered which has been known as the leading music recognition app in the region as well as globally.

According to the EU competition commissioner, MargretheVestager who said in a statement that the data is the key in the digital economy. This is the main reason for which we need to carefully review the transactions which have lead towards the acquisition of important sets of data that includes potentially commercially sensitive ones in order to ensure that they don’t restrict competition. This is done by thoroughly analyzing the Shazam’s user as well as music data that can be found in the acquisition by the Apple. It will not reduce the competition in the digital music streaming market.

The commission has come up with the full-scale investigation which has to be done for the deal in the month of April. In this line along with the agency’s growing concerns which is about the antitrust action which is among the American tech companies, In the month of July, the commission has fined Google for about $5 billion which is over the antitrust violations in the Android business markets.

Now it seems that after they carry out the in-depth prove, the commission said that it has satisfied the deal which will not adversely affect the competition in the EEA which has given the go-ahead.

Now Shazam can identify the music which is with just a short sample of the audio as well as it is already utilized in Apple’s Siri virtual assistant. This will complete the purchase as well as they expand the software which is like to help the Apple in which they compete with the rival music service Spotify. It is like one of the Apple’s newer focuses which is to the increased in revenue in the services segment that includes digital offerings which are like iCloud storage, TV shows, apps as well as movies.

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