The fierce battle between e-commerce giant Amazon and its arch-rival Google continues with greater vigor. In a recent turn of events, Google has decided to completely eradicate the existence of its immensely popular video-streaming application, YouTube off Amazon’s Fire TV.
When the company made the announcement, they had stated that the removal won’t take place before January 1, 2018. However, as of today, i.e. 29th December 2017, there are a great number of Fire TV owners who are already complaining about the absence of YouTube.
The complaints started pouring on Reddit. According to the information provided by users, upon launching the official YouTube application leads them to a message which suggests that they can access the service and “many other websites” through the use of a web browser. The Fire Stick owners are further given the option to choose from Amazon’s own Silk browser or Firefox through a simple click of a button.
According to a report published by Tech Crunch, Google has been highly dissatisfied with Amazon’s anti-competitive nature. The search giant apparently criticizes Amazon for allowing its rival companies to sell substitute products on its e-commerce platform. The list of products that end up giving Amazon’s proprietary collection a really difficult time in the market includes the smart home speaker and media player segment.
It has now been suggested that Amazon and Apple have recently inked an agreement wherein the e-commerce platform has decided to bring Apple TV back on its website. In exchange for this, Amazon expects Apple to allow its Prime Video application to function perfectly well on Apple TV as well. Unfortunately, the same may or may not end up taking place on Amazon and Google. There were rumors which claimed that the two companies were working towards improving their relationship. However, none seem to be turning out to be true.