A new strategy for China will be soon out, said by google

Published on June 5, 2018

For helping China, Google is slowing piecing together an approach it ensures that it doesn’t miss out on the growth of technology in the world’s largest country. The further evidence of those plans comes today via a product launch, its been months in the making through a series of gradual plays. In the last year, a file manager for Android devices released, which has made its way to China today. It is not a massive launch, for sure, but the mechanisms behind it provide insight into how Google may be thinking about the country, where it has been absent since 2010 after redirecting its Chinese search service to Hong Kong in the face of government pressure.


Google is taking a partner-led approach to distribution because the Google Play Store does not operate in China, for the Files go. Tencent, Huawei, Xiaomi, and Baidu are the brands with the company is working with, each of which will stock the app in their independent app stores, which are among the country’s most prominent third-party stores. To distribute one of its products after sink in a little the creator of Android is using third-party Android app stores. But in China, it makes perfect sense, On the outside that’s quite the scenario.

In recent, There’s been regular media speculation about Google’s desire to return to China which, during its absence, has become the largest single market for smartphone users, and the country with the most app downloads and highest app revenue per year. Such as the return of the Google Play Store or the restoration of Google’s Chinese search business mostly the rumors have centered around audacious strategies, both of which would mean complying with demands from the Chinese government.

While Chinese premier Xi Jinping has taken a protectionist approach to promoting local business and industries, in particular, AI the U.S. and China are currently in an ongoing trade standoff that has spilled into tech, impacting deals. Which has put heat on Apple, XI’s more controversial policies, including the banning of VPNs? These were the stands accused of conspiring with authorities and preventing free speech in China.

Most importantly, the Political tension between the U.S. and China is affecting tech companies. A full return is a tough challenge, even when you remove the political issues. Yes, it is true that Google would be starting businesses almost from scratch in a highly competitive market where it has little brand recognition. It hasn’t had made significant moves till then it is hardly surprising, yet at least.

Moreover, it is sure that the company is exploring more nimble approaches. More surprisingly, there have been opportunistic product launches using established platforms, and generally, Google seems intent at building relationships and growing a local presence that allows its global business to tap into the talent and technology that China offers.

Lets us talk about the latest examples like Files Go, but already we’ve seen Google relaunch its Translate app in 2017 and more recently it brought its ARCore technology for augmented and virtual reality to China using partners, which include Xiaomi and Huawei.

China’s $500 billion tech giant which operates WeChat and more, and has made strategic investments to back AI startup XtalPi (alongside Tencent), live-streaming platform Chushou, and AI and hardware company Mobvoi, when it inked a wide-ranging patent deal with Tencent. Many events were also held, including AlphaGo’s three-game battle with Chinese grandmaster Ke Jie in Wuzhen, developer events in China and the forthcoming first Google Asia Demo Day, which takes places in Shanghai in September.

Google is also increasing its presence on Chinese soil just in addition to making friends in the right places. To help access to the China-based talent the company has opened an AI lab in Beijing, while it also unveiled a more modest presence in Shenzhen, China’s hardware capital, where it has a serviced office for staff. HTC’s smartphone division for $1.1 billion when the hardware moves ties into Google’s acquisition of a chunk. Yes, now is a good time to keep a keen eye on Google’s moves in this part of the world, because the strategy has no doubt been started in its early days.

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