Google Analytics provides you with a wealth of information about the users of your app, information you can use to enhance your app and its marketing.
In this video you’ll find 10 tips to help you measure the performance of your app:
0:22 — Where your installs come from:
0:37 — Which users become buyers:
0:59 — What a paying user is ‘worth’:
1:38 — How regularly users come back to your app:
2:07 — How long user stick around in your app
2:38 — Which screens are most popular in your app and how users find them:
2:59 — What drives users to convert:
3:22 — What users’ purchasing patterns are in your app:
3:43 — Which marketing channels bring in valuable users:
4:11 — Which devices your users use:
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