Ruby Karp, a 13-year-old boy, Five years ago he had sent a shockwave through the social media world when she wrote a blog post for Mashable headlined, he said that “I’m 13 and None of My Friends Use Facebook. Not just this, Facebook was “hurtling toward irrelevance,” “the next Yahoo,” or facing “the beginning of the end,” as various headlines had it, Curmudgeon that I was even then, I pushed back on the notion. he also said that earlier I pointed out that a 2013 Pew Internet survey that year had found Facebook was by far the most popular social network among teens. engagement among younger users holding steady, although its precise comments on that are probably best forgotten this, Facebook themselves insisted that its own data also showed this. yes, it is true that: Facebook still had the loyalty of the kids.
Pew canvassed the teens and their social media use again and two years later, and yes again it found Facebook in the top set. yes, it is true that only one rival was even close—Instagram—and Facebook-owned that one too here, engagement may have been slipping.
Until this Thursday that was the last word from Pew. The nonprofit conducted a new survey of teens focused on their social media use this was conducted for the first time in three years. yes, it is also clear that it’s now clear that Karp and her friends weren’t aberrations they were just ahead of the curve.
The dominant social network among teens that the facebook is no longer there, according to Pew’s survey of 743 U.S. residents aged 13 to 17, conducted between March 7 and April 10, 2018. Therefore, it’s no longer even in the top three. (A Facebook spokesperson declined to comment on the survey).
Facebook was the dominant social network among U.S. teens in 2015 on the left side of the chart shows all this information. such as like YouTube, Instagram, and Snapchat are more popular in 2018 shown in the right side of the chart.
let us talk about the charts showed above, YouTube, Instagram, and Snapchat have all surpassed Facebook in popularity. more of the teens use all the above three networks, and all three are more likely to be identified by teens as the social media platform they use most often. If we talk about the youtube, it is used by the highest proportion (85 percent), like youtube, snapchat was also one of the highest proportion say they use most often (35 percent). as users grow the loyalty factor is very good news for Snapchat, by the way, as it has been losing ground to Instagram along with other metrics.
If the high proportion of people are using youtube, is that mean that Youtube is the new facebook? we cannot call it as exactly but Pew actually didn’t include YouTube in its earlier surveys, so we can’t know how it would have fared and there is good reason, If we talk about if it will include in it or not, now whereas snapchat, Instagram, Facebook, and Twitter are all fundamentally social—that is, they’re places where most users post about their own lives—YouTube is more about passive consumption of content. importantly, It does have a social component, and users can, of course, post their own videos but if there’s a case to be made that it would fit more properly in a category with the likes of Netflix, Twitch, and Spotify.
Apps like Whatsapp and iMessages meanwhile, the survey doesn’t include messaging services for these, which could be considered rivals to Snapchat especially. what teens are doing with their screen time this is not a full picture. they also said that it’s noteworthy that only 51 percent now say they use Facebook. When 71 percent said the same that’s a dramatic drop from 2015. yes, even sharper has been the dropoff in those who identify Facebook as their most-used social platform: from 41 percent in 2015 to just 10 percent today.
In Facebook’s favor, the demographic trends aren’t working they are either working when it comes to advertising: Pew found that more of the teens still using Facebook are in lower income brackets, while its use among those whose households earn $75,000 or more is down to just 36 percent. let me tell you that this all doesn’t mean that Facebook is dying, it has become an essential Internet utility for much of the world, and remains so for many adults in the U.S., even as their offspring eschew it. in developing countries, it continues to grow.
However, it does raise a warning flag for Facebook as the social network tries to fend off contrasting challenges from Snapchat and YouTube. Last year, Mark Zuckerberg announced that a shift in focus from “passive consumption” of news and media to “meaningful interactions” between friends and family. the teens remains a bellwether but to the extent that, it appears Facebook is losing ground on both fronts: The kids prefer YouTube for passive consumption, Instagram and Snapchat for self-expression and social interaction. It should still concern the company that just 15 percent of teens say they spend more time on Instagram than other platforms, the large silver lining for Facebook, of course, is that it owns Instagram, and Instagram is doing just fine. Not just this, Facebook was built on hooking users at a young age and keeping them hooked as they grow up, therefore, now it has to hope that young people who are growing up on rival platforms change their habits as they age.