How behavioral psychology explains Trump’s surprise victory
Author Michael Lewis recently dropped by Business Insider to talk about his new book “The Undoing Project.” The book tells the story of of Daniel “Danny” Kahneman and Amos Tversky, …
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Tag: Psychology
The psychology of your future self | Dan Gilbert
“Human beings are works in progress that mistakenly think they’re finished.” Dan Gilbert shares recent research on a phenomenon he calls the “end of history illusion,” where we somehow imagine …
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The Psychology of Fonts
Fonts have a powerful effect to make us feel and think in different ways that many people may not be aware of. Can using certain fonts be a “brain-hack” of …
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The Psychology Behind the World’s Most Recognizable Sounds | WIRED
Two sonic branding experts explain the thinking behind some of the world’s most recognizable sounds. Featuring: Andrew Stafford – Co-Founder & Director at Big Sync Music Steve Milton – Founding …
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