The corporation of Apple has struggled to meet Wall Street’s expectation for iPhone units sales but the company has surprised investors by getting consumers to pay even more for its phones in the recent quarters. I hope so that the trend will continue even after the company’s strategy around its next iPhone launch. As Apple unveils a 6.5” OLED model, starting at $999, a 5.8” OLED model, starting at $899, and an LCD-screen model as assumes by Huberty’s three “base case” scenarios.
For iPhone X Apple have a currently charges $999 and up for its 5.8 and the top model available today, so Huberty’s base case scenarios assume the company doesn’t raise the starting price for its new top-of-the-line phone, even though the screen will be larger, and ends up essentially lowering the price for its new 5.8” model, even though it will presumably have some more features than the current iPhone X.
About a 2% decline to 2% growth just because of this the Apple’s iPhone average selling price for the 2019 fiscal year will fall in the range of the assumption which was calculated by Huberty. This all variability depends on how Huberty’s three base-case scenarios model prices of between $699 and $769 for the phone and Apple prices the new low-end LCD model. whereas apple ranges as to start the 6.5” model at $1,099, the 5.8” model at $999, and the LCD phone at $799, the company could see its average selling prices grow 7.2%, according to Huberty’s analysis and she has rates the stock overweight with a $214 price target.
The highest amount of storage can be significantly higher than the base price and it’s worth noting that prices for the configurations and currently a 64GB iPhone X costs $999, while a 256GB model costs $1,149. That helps drive up ASPs further. ASPs climb to $652 in the latest fiscal year as say by the iPhone and from $645 in fiscal 2016. Analysts expect the ASP to rise to $738 for the current fiscal year and stay precisely there in fiscal 2019, according to FactSet estimates. Over the past years, Apple’s trading was up to 28% and around0.2% in Thursday trading.