Musical.ly has alone disabled live.ly’s standalone app as part of the transition process because it is emerging the functionality from its two-year-old live streaming platform Live.ly into it main app called Musical.ly. This would have resulted in the last pull out of app from App Store and Google Play about this the company confirmed with the TechCrunch. Now they decided that instead go live they messaged all the live.ly users about the changes with the app and also said them that streaming has now moved over to Musical.lywhen aLive.ly app offers Musical.ly users a live-streaming platform, where the users were directly viewable on Musical.ly, and also they can see it within the Live.ly mobile app, and yes Live.ly was first launched in May 2016.
When an app like this launches, it is essential for the video creator to stream it. What they did so as they did see a count of how many people are watching and would also see heart float up across the screen when viewers “liked” their content, it was seen as the platform and experience that’s very similar to Twitter/Periscope and Facebook Live. Viewers could also chat with the streamer, and engage in real-time conversations. There is always bad news for the users along with the good news. Therefore, it would be for Live.ly users that there was a little warning about the shutdown and also it seems that for some users live streaming on Musical.ly is not working as expected.
One user who was earlier the regular user on the Live.ly app has posted to youtube about the shutdown and musical.ly does not response to its video. She complained that after made the switch to musical.ly for her live streaming, but none of the visitors was online watching, and also no likes and comments were showing up for the video. Features are displaying for others who have been transitioned to the Musical.ly-based live-streaming experience which appears to be some glitch, as the viewers like and comments were there. Yes, it is also true that every person will be able to go live directly on musical.ly today in addition to the live-streaming support which is phased out.
After all this, the company also said that it remains committed to investing in live streaming functionality whether the lively shutdown. The company claimed that earlier we have told that the live streaming viewership was already taking place on Musical.ly’s main app, therefore, the company should take the responsibility to consolidate the live video alongside the other short. As the acquisition by Chinese media company when the closure of live.ly which was one of the first changes to the musical.ly product following Bytedance for up to $1 billion in November 2017.
After the live.ly musically after taking its new ownership it launched a $50 million fund to help build out its creator community, not always successful it also has some criticism for having poor content moderation capabilities; it was just because of concerning given that a large part of its viewership audience is children. Musical.ly which has a significant threat, now at the same month Facebook started beginning testing musical.ly competitor called as Lip Sync Live.
Not on its spinoff but it increased competition may have played a role in having musical.ly has consolidated its resources to focus on its flagship app. From the survey conducted it was found that there are around 200 million registered users out of which only 60 million are active on a monthly basis. Live.ly which was earlier running more than Musical.ly now has been downloading 26 million times to date and similarly 87 percent on iOS. If we talk about the U.S. accounts, then there were nearly 70 percent of installs, this was the information taken from Sensor Tower.