Facebook offers video monetization tool to woo creators from YouTube

Published on June 22, 2018

Facebook is enlarging its video offerings to creators and publishers, giving them access to more revenue opportunities, launching new interactive video features, and allowing the manufacturer to include Facebook Watch, the video hub of the site Provide opportunities.

The company is creating another YouTube-like scenario for the creators because it tries to make Facebook Watch, which is the last year’s video hub, which includes original video content and programming.

These latest updates follow the announcement of Facebook at the beginning of this year that they were investing in efforts to give the creators whatever they wanted to grow on the platform.


In March of this year, Facebook’s Fidjy Simo said, “To support them [creators], we are focusing on three areas: they involve their community and grow, manage their presence, and on Facebook Help in creating a business.”

Opens the door to watch

Firstly launched for the convenience of original content and programming, Facebook’s watch will start adding videos from pages.

“In our tests, we found that people enjoy watching and watching a combination of shows and videos in Watch – and for the creators, it means that their videos may be eligible to appear in Watch for being searched by a wider audience”. Facebook says.

As part of its efforts to bring more creative video into Watch, Facebook Creators is launching Facebook for Launchpad, a program designed to identify creators as the leading candidates for viewing site content. Only available by the application, the program creates the opportunity to monetise their video through the advertising brakes and bring their content to a broader audience.

“The program will focus on long-standing, authentic content makers who will bring people back, who are focused on the creation of fans’ loyal community, and who meet our monetisation standards and adhere to our content guidelines for monetisation We do.”

Revenue opportunities get the extensive rollout

On the revenue front, Facebook is expanding the chances of three monetisations to more creators. Already tested with a limited set of partners, Facebook’s brand collage manager will now be available to a broad group of creators. The platform allows brands to find creators that they can partner to create sponsored content.

Advertising creators are also being introduced to more creators. Designed to give creators the opportunity to share advertising revenue, Ad Brake has allowed the creators to add 15-second in-stream ads to their live video.

Also, Facebook’s first paid subscriber membership is coming for more creators, allowing them to provide a paid membership option for $ 4.99 a month, which comes with exclusive content and badges Provides badge pointing to the position. (More creators will have access to a button that highlights their top fans.

New Features to Make Producer Video More Interactive

New video features that entice the creators include interactive voting for live and on-demand videos and gamification tools. Facebook says that in the coming weeks, a limited set of creators will be able to connect video surveys, quick questions and challenges to video content. The new “gamification” feature allows creators to create a quiz-like format where the viewer responds incorrectly, removes it from the game.

“It will help many types of formats to come into life like live formats, where fans are competing to see who knows the direct competition between the creators and their superfan on the subject of a particular subject or perhaps choice, “Facebook says – Positioning the gaming feature as a competition against the favorite headquarters Trivia app, which is available after launching last year Are the successful.

Facebook has listed three publishers – INSIDER, BuzzFeed News and Fresno – are revealed on the launch of Facebook with the game and said that Brent Riviera and that Chick Angel will be one of the creators of voting and gamification features included in their video content.

Also, to live video interactive features, a new video template for Facebook pages is also testing: “This template places video and community front and centre on a manufacturer’s page with special modules for things like video and groups. ” Facebook says that the creators can try a new template with “one-click” and if they want they can return to the original template.

The Facebook maker app, which was initially available on IOS, is rolling globally on Android. The site is also accepting applications from the creators who want access to the rights manager tool. Designed for the creator community of Facebook, Rights Manager lets the machine manufacturer control where and how their content is displayed.

These latest announcements come a day before Facebook’s session in Wikipedia. For the first time, Facebook says that there will be a booth for the conference track of the conference on the show floor and many Facebook makers – such as Dog the Pug, Nala Cat, Hooda Cotton and 80 Fitz – will be a special appearance on their booth Creating, a step that promotes its most famous YouTube like YouTube.

With this feature, manufacturers can ask their audience what they should broadcast next and anticipate for the upcoming video series, for example.

New ways to profit from video content will soon reach Facebook. The company will allow more creators to add commercial brakes and monthly subscriptions. This brand will also introduce a new way to find a paid partnership with the feature called “Colab Manager”.

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