Social media giant Facebook is always working towards delivering a unique experience to its millions of users. The company tries to implement this with the help of newer features each month. The platform has also been a subject of scrutiny for quite long. The company, it appears, has planned on addressing the growing controversy over the role that it plays in people’s lives and society.
According to a report published by USA Today, Facebook has brought about many changes to its platform in the recent past. The latest feature is expected to allow individuals to see more status updates from both, friends and family. One would think that how is it any different than what already exists. There’s actually a catch in the new change. These status updates will be given relevance on the basis of how meaningful the social exchanges are. The company is working towards discouraging users from passively scrolling through updates on their timelines or reading articles and just watching videos. Through this change, they plan on bringing out interaction amongst users.
“Recently, we’ve gotten feedback from our community that public content – posts from businesses, brands, and media – is crowding out the personal moments that lead us to connect more with each other,” Mark Zuckerberg, Founder of Facebook wrote in a post. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” he added.
Zuckerberg has notably been establishing the groundwork to make this shift. He told the investors recently that “meaningful social interactions,” is what Facebook aims to encourage amongst users. The company has even begun acknowledging the fact that the social media platform is actually pretty harmful to individuals, especially their mental health. We still don’t know how exactly Facebook plans on making this shift work out for them.