Facebook confirms to add autoplaying video ads on its Messenger app

Published on June 22, 2018

Automatically, the ads will begin to play as we are scrolling and reading our messages. According to the news, these ads will start rolling out from Monday for the chats of small group users. There were already ads on the Facebook other products such as on News Feed on Facebook main app or Instagram, where ads have to occur as the backbone and users may feel annoying. But now it comes to the messenger; facebook categorised it as different from others because in messenger there is a personal environment.


In unaffiliated Messenger news, Facebook pushed the app to update in recent days, which meant that the examples to crash are corrected every time you try to open it. The company has also said that it is doing something about all those troubles now ‘ you are connected on Messenger notifications ‘. Meanwhile, today’s news suggests that Facebook is playing a significant role in increasing service on the ecosystem.

Keeping this in mind that there is no dispute essential to prevent people from using Facebook, it is not surprising that tests showed that more ads were not changing how people used Messenger. But that doesn’t mean Facebook ads aren’t the long-term issue with real estate. Yes, it’s still figuring out new ways of monetising your wildly popular Instagram and WhatsApp properties, but the big new platform is in a holding pattern. Facebook’s virtual reality ambitions still have a distant dream because the consumer is slow in embracing technology. And after the Cambridge Enalitika scam, Facebook decided it would no longer have a good time launching the privacy-attacker smart speaker.

This move may lead to the outcome result to the outcome that Facebook accepted in the past that they are running out of memory as they placed ads in their flagship app. but how it remains to see the response of user after auto-playing video ads next to their private conversation in messenger. According to Recode, on Tuesday, Stefanos Loukanos, who runs messenger’s ad business also confirmed that the company is very conscious about the hazard get Facebook Messenger’s uses will also getting off by this step of Facebook. At some spots, Facebook will notice the behaviour of their users to decide if the user likes watching the ad or closing them frequently said by Stefanos Loukanos.

For now, users will only have to deal with seeing more ads in Facebook’s existing products – unless you know, they remember that there are one billion other messaging services that can accomplish the task.

Thanks to the new edition of video ads in the messenger as Facebook’s one of the most personal space is on the way of commercialisation.

The ads will seem to appear in the inbox segment, where people see the list of their messages from friends and other contacts where the post from the sponsors with images and other creative elements appear.

Automatically, the video ads will start why the user scrolls over them. This may copy the style of video found over the Facebook products like news feeds hand Instagram. The ads are going to introduce slowly into the Messenger which has 1.2 billion active monthly users.

Facebook is not bounding its users for receiving ads. They can also hide ads by tapping on a three dot icon. Facebook’s first step for the action is that what type of ads it shows to the people in the future.

In 2014, the messenger was acquired by Facebook in its apps and launched the first non- video ads last year. While attending the Cannes Lions International Festival of Creativity in France, Facebook announces the expansion of its video ads.

The company generally stays in its new advertising experience. In 2014, it launched auto-play video ads in the main news feed. Last year, the company changed the Autoplay video advertising experience by turning on the volume instead of running the sound by default. This meant that if a person’s volume were on the phone, then the ad would also run with the sound.

This year, Facebook started running pre-roll ads before excellent video created by professional media partners within its new YouTube section, Watch within the watch. Pre-roll ads were introduced when the company had banned the format for years because consumers would not like the experience.

Facebook says “Advertisers can buy Messenger video ad placements as an extension of campaigns running on Facebook. They can’t set a campaign to run exclusively on Messenger”.

Ads are not new to the messenger, but so far they are not limited to static, news feed-style ads, no more intrusive autoplay videos.

But after more than a year of testing those ads, which appeared in users’ half way in the inbox, the Messenger team thought that automatically running videos would not be a nuisance.

Facebook Messenger’s business chief told Recode “Top priority for us is user experience”.

However, the best part is not that the Lokas have really believed that users will keep in mind the battery-sucking autoplay video ads, but they did this at the Beachside Cabana at the Cannes Lions Advertising Festival.

When the comment arrived, a Messenger spokesman gave the following statement:

“As we shared with advertisers at the Cannes Lions International Festival of Creativity, we are now expanding the availability of video ads to Messenger. We will be rolling out video ads gradually and thoughtfully. People that use Messenger are our top priority and they will remain in control of their experience.”

This new strategy is a clear solution to the ongoing problem of Facebook’s exit from the news feed in order to display ads. In 2016, Facebook CFO Dave Wehner pointed out, “The optimal ad load is really a mix of art and science. We also want to be thoughtful about making sure each person’s overall feed experience has the right balance of organic and ad content.”

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