CNN’s Snapchat News killed off within four months

Published on December 24, 2017

Popular news publication platform CNN launched its Snapchat News Story roughly four months back. The news company would showcase stories through short loophole features provided by Snapchat. This particular function is called, ‘Update.’ This is Snapchat’s vertical video format effort toward presenting video content for different brands. After four months of showcasing content, it appears like CNN decided to take this platform down.

According to a report by Tech Crunch, CNN launched its counterpart on Snapchat with the objective to drive the shows potential towards profitability. The firm signed on as launch partners for Snapchat as well. Following which, Snapchat had the license for CNN’s content. Unfortunately, things weren’t working out for Snapchat very well. The report claims that there wasn’t enough ad revenue being produced on Snapchat.

Therefore, CNN has decided to take this portion down. CNN has confirmed with Tech Crunch that they have agreed to stop the production of daily shows from 2018. However, this does not mean that their effort to experiment with Snapchat has stopped. “Snap and CNN have built a great partnership over the years, and our teams have enormous admiration for each other. We plan to keep working together and mutually decided to hit pause as we explore the best opportunities for doing that. Our relationship will very much be continuing,” CNN stated.

To recall, CNN launched its news show on Snapchat towards the end of August. Their move was inspired by NBC News, who reportedly started generating early success with its twice-daily show ‘Stay Tuned’ on the same platform. NBC News managed to generate a viewership of around 29 million each month. NBC stated, “We launched this show to reach a new audience.

And we’ve been successful in that endeavor, as is evidenced by the tens of millions of under-25-year-olds that watch the show every month,” said Nick Ascheim, SVP of digital at NBC News Group. “It’s not easy to do. It requires a different skill set, which we found in the stellar team we put together, it requires close collaboration with a partner, which we have with Snapchat, and it requires perseverance and a willingness to adapt.”

Enjoyed this video?
"No Thanks. Please Close This Box!"