It doesn’t appear like Apple is having a merry Christmas. According to a recent report by Bloomberg, analysts have apparently lowered their iPhone X shipment expectations for the first quarter of 2018. The experts in the filed cite several signs of growing demand, which might not end up matching the supply. The growing demand is high primarily due to the holiday season.
As per the information provided by Zhang Bin (Analyst, Sinolink Securities Co.), the iPhone X shipment might be as low as 35 million units in the first quarter of 2018. This is even lower than what was previously estimated. “After the first wave of demand has been fulfilled, the market now worries that the high price of the iPhone X may weaken demand in the first quarter,” writes Zhang.
Another analysis company, JL Warren Capital LLC estimated that the iPhone X shipments are expected to drop down to as low as 25 million units in the first quarter of 2018. Previously, it had been estimated by the company that the shipment might drop down to 30 million units. The firm cited information emerging from Apple suppliers.
The research firm went ahead to suggest that the drop reflects, “weak demand because of the iPhone X’s high price point and a lack of interesting innovations.” Unfortunately, it didn’t appear like the highly publicized and promoted iPhone X wasn’t enough to boost global sales for itself.
The Cupertino giant sure has been depending on the 10th-anniversary-smartphone to boost smartphone shipment and enhance the company’s market value to at least $1 trillion. However, they are now facing a new challenge especially given the increasing competition from Samsung and other China-based technology companies. Even though Samsung faced backlash due to its Galaxy Note 7 fiasco, the South-Korean technology giant was quick to regain its lost glory and win the hearts of its fans back.