E-commerce giant Amazon.com is back with the listing for Apple TV set-top box and Google Chromecast after quite some time. These two products had been unavailable for purchase on Amazon for over two years. Even though the listing for Apple TV and Google Chromecast have returned on Amazon, the e-commerce giant isn’t taking any order as yet.
According to a report by The Verge, an Amazon spokesperson confirmed the availability of both the products on the e-commerce platform. “I can confirm that we are asserting Apple TV and Chromecast,” the official Amazon email read. To recall, Amazon pulled off both, Apple TV and Google Chromecast back in 2015. The firm justified this move by saying that they didn’t want to confuse interested buyers as both the streaming devices did not offer a “direct and convenient way” to view Amazon Prime Video. Apple, earlier this month, released a Prime Video app for Apple TV. Meanwhile, Google is still working towards sustaining Amazon’s interests.
The Google vs Amazon feud has been going on for quite long. While Amazon was at war with Google for not providing direct support for Amazon Prime Video on Chromecast, the search giant was mad at Amazon too, for failing to support Google Cast in its Nest subsidiary. Moreover, many of Google’s products such as the Google smart home speaker is still missing from Amazon’s online shelf. In retaliation, Google decided to end support for YouTube in Amazon Echo Show. They further went on to announce that they will no longer be providing YouTube on Amazon’s Fire TV streaming devices either.
The struggle, however, seems to be coming to an end. Amazon’s decision to restore Chromecast sales is perceived as a move from their period to break the ice. It looks like the companies will finally be making things work out well.