Amazon launches Prime Video app for Android TV

Published on December 21, 2017

The Amazon-Google tussle is age-old for sure. However, fans are left confused by the number of surprising moves made by each of the companies now and then. Take, for example, Amazon’s latest step. The e-commerce giant has reportedly launched its Prime Video application for Android TV. This comes just after Google decided to block its YouTube services on Amazon’s list of wide-ranging products.

According to a report by Android Police, it is not like Prime Video services did not exist on Android TVs before. Different products such as NVIDIA’s Shield TV already consisted of Amazon’s video-streaming service. However, it is the first time that the app is being officially launched as a part of all the Android TV possible. Meanwhile – as mentioned previously, Google has decided to block the support on YouTube content on Amazon’s proprietary smart home speaker, Echo Show.

With YouTube wiped off the face of Echo Show, the most important source of entertainment has gone missing as well. To counter this problem, Amazon has decided to launch its version of YouTube, which will be called, ‘Amazon Tube.’

This does not necessarily suspend the problem regarding accessibility for Amazon Fire TV users. Amazon has made a new announcement wherein the company claims that its Silk browser has been optimised for Fire TV with the kind of user interface wherein individuals can search, browse and even launch curated bookmarks for the internet. This can quickly be done through the use of the Fire TV report as well. According to a report by Engadget, Amazon’s Marc Whitten in a statement said, “With full web browsers on Fire TV, our customers’ entertainment and information options are greatly expanded. We want to make it easy for customers to access the web from the comfort of their couch.”

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